What is the term for the use of computer algorithms to make predictions and decisions, such as recommending products or content to users?

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Machine Learning - Machine learning is widely applicable across many industries. Recommendation engines, for example, are used by e-commerce, social media and news organizations to suggest content based on a customer's past behavior.

What is the term for the use of computer algorithms to make predictions and decisions, such as recommending products or content to users?

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